A media blogger once chided me for not taking enough of a stand on a blog I wrote for my former employer.

Because frankly, as a reporter, it wasn’t my place to opine on what I was covering. And I wasn’t a columnist, so writing a column and taking a stand in that context wasn’t germane. Though it was essential to use facts in order to support an argument or a stance – which can effectively be done on a blog, without having personal opinion clouding it. There’s a difference.

But here’s a question:

How is a reporter supposed to remain unbiased – or be perceived as unbiased – when they are putting their opinion on the situation out there to everyone on something they cover?